Landscape Architect & Specifier News

JUL 2018

LASN is a photographically oriented, professional journal featuring topics of concern and state-of-the-art projects designed or influenced by registered Landscape Architects.

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Page 66 of 133

July 2018 67 NALP Launches New Campaign The NALP will be launching a new campaign to attract students and other prospective landscapers to the landscaping industry. "Why I Landscape" will be a national workforce campaign focused on advertising and media outreach. Those interested can visit to find job opportunities. Social media is an important part of connecting with the public and the NALP hopes this new campaign will help convey the joys of landscaping to a large audience. Missy Henriksen, NALP vice president of public affairs stated, "Our social media efforts will ensure that the proper messages reach and resonate with our target audiences. We urge industry companies to follow and share our posts to amplify the strength of our voice and messaging." The association plans to share statistics, news, testimonials and other content with followers to increase awareness and offer understanding of what the industry has to offer. New Home Sales Up 6.7% in May The U.S. Census Bureau and the U.S. Department of Housing and Urban Development state that the total amount of new homes sold in May 2018 rose 6.7%, despite high selling prices and a low inventory. In total, 689,000 new residences were sold, with 299,000 added to the inventory. This is an increase of 85,000 new homes sold over May 2017. The median sales price was reported to be $313,000. The non-seasonally-adjusted, median amount of months a home was on the market in May was 3.7 months. This is 0.6 months slower than May 2017, when new homes sold in just 3.1 months of being on the market. According to the data provided, a large majority of all new home sales in the U.S. occured in the South. In May 2018, there were 409,000 new homes sold in the southern states, which was well more than double the amount of sales in the West (157,000). The NALP is adding to its growth initiative program by launching a new campaign that will feature current landscape professionals. They are being encouraged to share why they love their jobs, and why it's important to them. I n f o r m a t i o n R e q u e s t # 5 7 1

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